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Why You Should Invest in Wholesale Property


All new investors feel nervous about taking the leap and parting with their hard earned cash. Is this the best place to put my money? Will I see returns? Am I in a position to afford this?!

You’re not alone in considering investing in the property market. According to the Australian Taxation Office, there are 2.2 million Australian property investors. Real estate has long been a popular choice for Aussies looking for both cash returns and capital growth.

While the average buyer scrolls through the house listings desperately searching for a good deal, few are looking beyond the well-worn path of simply investing in a second home.

The typical choice is retail property investment: a house and land package on the edges of a city, or a fixer-upper in the suburbs, or an inner city apartment.

But have you ever heard about wholesale property investment?


Wholesale property is how the pros invest

People are very conscious of retail property investment but few are aware of wholesale property investment opportunities that enable them to get better income or capital growth without as much debt.

Wholesale opportunities are about getting in at the development stage, meaning the investment usually costs less than market value and has built-in capital growth.

Retail properties are completely at the mercy of the property market, while wholesale properties manufacture capital growth from the outset. Retail investment usually requires you to dramatically increase your debt, while wholesale investment can be done with little to no debt.


Giving everyday investors a chance

Most regular investors would never gain access to wholesale opportunities, which are generally reserved for wealthy professional investors. That’s why Finnia brings together regular investors to invest in property development together, so that they are no longer dependent on the market and anxiously hoping their second home grows in value.

Here’s why you should consider wholesale:

  • Capital growth in built from the outset
  • Quicker and bigger returns
  • Not dependent on property market for creating value
  • Leverage the knowledge of experienced investors and developers
  • Less debt


If you’d like to be empowered to invest in this way and take control of your investments growth, then book a discovery call with us. We help you discover the best strategy and the best opportunities.


Disclaimer: The information provided in this blog and video is not legal, taxation or financial planning advice. It has been prepared without considering your specific needs, objectives and personal financial situation. Before acting on this information, we recommend that you consider carefully if it is appropriate for your needs, objectives and personal financial situation. All loan products are subject to lender criteria and approval. Fees, terms and conditions apply.

The average Australian earns $2.07 million over their working life, yet 80% will still find themselves broke after decades in the workforce.

You don’t have to be average. Use property as a tool to get you financially sorted for life!

We look forward to journeying with you on your way to lifestyle choices and wealth.